Mission & Vision

Procaffe is the leading total coffee solutions provider. About half of 4_5-star hotels and coffee-shop chains nationwide are currently our customers.

Committed with a mission of bringing a higher level of coffee enjoyment to coffee drinkers, we render the best and fastest coffee solutions while building stable, reliable, and long-term relationships with our stakeholders.

We supply a comprehensive range of coffee solutions, including coffee machines, commercial blenders, original spare parts, roasted coffee, syrups and outstanding care for different types of services like a-la-carte, breakfast, banqueting, hotel-room use, coffee shops, home use, office use, etc.

Procaffe takes pride to exclusively and officially distribute top of the world brands like Procaffe, Wega, Saeco, Eureka, Coffee Queen, Vitamix, Metier, Gimoka, Gaggia, Bialetti, Faema… nationwide with showrooms and care centers in HCMC, Hanoi, Danang, and Nhatrang. We invest in building our principles’ images through participating in many important events like Food and Hotel Vietnam, Coffee Festival, Cafe Show, Coffee Expo, and national barista competitions. Brands are present at our showrooms, websites, brochures, and other POSMs. We do SEO for each brand we are partnering with.

At Procaffe, every one gets “paid” from our customers. We assure clients’ satisfaction better than anyone else. Our professional and well-trained technicians are along with customers from machine installation, operation, to preventative maintenance. World coffee culture and new trends of drinks are updated and innovated with customized recipes from our experienced and skillful barista trainers.

Our personnel is the key to conquer such the goals so we create an entertaining environment where everyone can be a barista freely making and experiencing his/her own drinks on daily basis; our young and talented people are free to raise their voices for improving their personal goals, their career development; they are likely not always equipped with the best conditions but they are encouraged and rewarded for finding solutions over issues. Ideas are listened in no time; practical and helpful solutions can be done with a single signature of approval. However, targets and pressure are real, but they are our friends, in order to be the best and fastest ones in a world of changes. To become a customer-oriented company, we put our staffs first.

Procaffe commits its all energy, hope, resources, pride, grit and persistence to get there.

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